The purpose of the Diploma in Public Relations is to provide students with the knowledge and practical skills required to perform effectively in the corporate arena. This qualification was developed in partnership with industry to meet their needs and produce employable students with relevant skills in the field of Public Relations. The Diploma in Public Relations also aims at providing students with the ability to design and implement public relations campaigns, contribute to the management of organizations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
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